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Marketing Manager Jobs in Wales

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Marketing Manager in Wales

Wales has a smaller but growing private healthcare market, with the majority of activity based in Cardiff and Swansea. Independent practices across Wales have expanded as NHS waiting times have extended, creating consistent demand for qualified clinical staff. Marketing Manager practitioners in Wales benefit from lower living costs than most English regions while accessing a patient base increasingly willing to pay for private healthcare services.

About this role

Marketing managers in private healthcare practices drive patient acquisition and retention through digital marketing, SEO, paid advertising, social media, and PR. Healthcare marketing requires understanding of ASA/CAP regulations governing claims about clinical treatments. Growing practices rely heavily on effective marketing to fill appointment books.

Typical salary £32,000 – £55,000

Common questions

What does a Marketing Manager do in a private practice?

Manage digital and offline marketing channels, oversee SEO and paid advertising, manage social media, develop content, track ROI, and ensure all marketing complies with ASA/CAP healthcare advertising regulations.

How much does a Healthcare Marketing Manager earn?

Typically £32,000–£55,000 depending on practice size and marketing budget.

Are there specific regulations for healthcare marketing?

Yes. The ASA and CAP Code govern healthcare advertising claims. Medical device and treatment claims must be factual, substantiated, and comply with MHRA guidance where applicable.

Marketing Manager Jobs in Wales | The Practice Standard